chineseeleva

•Review the Top 3 for each category and reduce the information toGoods Elevator, 3 sentence paragraph. Now you have a 3 sentence paragraph for each category. You are now ready to write the actual elevator speech(s). As you craft your elevator speech make sure you: •Use descriptive words and include action verbs. •Remember, an elevator speech IS NOT a "sales pitch", avoid "marketease". •Make sure it contains a "call to action". •Make sure you answer: What I do, who I do it for, and why I do it. •Practice your speech. The spoken word is constructed differently than the written word. Make sure that your verbal elevator speech sounds like "natural conversation". •Most of all, you need to be comfortable "giving" your elevator speech. Practice and make modifications. Practice and make modifications. Practice and make modifications. Repeat. You now have your very own, customized just for your business, as well as customized just for the way you speak, elevator speech. USE IT. One last note: You'll remember I mentioned something about a strategic review of your elevator speech going a long way to provide a stop gap for those of you who do not have a strategic plan. The strategic planning process is outside the scope of this article, but try the following: For each 3 sentence paragraph per category, list strategies you may want to employ. For each strategy set a measurable goal. For each goal set tactics with deadlines that will support achieving that goal. Each goal is assigned to a FUJI Elevator.